This means that a fan who listens to more advertisements or pays for a SoundCloud Go subscription will be more valuable to an artist, supposedly benefiting smaller independent artists with fans who listen to their music frequently. ![]() ![]() Under this new model, royalties come directly from the subscription and advertising revenue that listeners earn for SoundCloud, instead of allotting a certain portion of the total "pool" of revenue earned by SoundCloud to each artist based on streams. On 2 March 2021, SoundCloud announced a new pay model for artists, entitled "fan-powered royalties", which went into effect on 1 April 2021. In January 2020, a US$75 million investment by Sirius XM was announced. In May 2019, SoundCloud bought artist distribution platform Repost Network. In February 2019, SoundCloud reported having surpassed 200 million sound tracks, four times as many as Myspace had. On 8 December 2016, Spotify was reported to have abandoned its acquisition plans. On 28 September 2016, Spotify announced that it was considering to buy SoundCloud. However, the prospect of acquisition was discounted by the media, with one report stating that "the numbers didn't add up", and Bobby Owsinski hypothesizing on the Forbes website in July that SoundCloud's ongoing inability to secure deals with the major music labels was the foremost culprit. In May 2015, it was reported that Twitter was considering the acquisition of SoundCloud for approximately US$2 billion. According to media sources, the negotiations were initiated in an attempt to avoid similar problems faced by Google, which had been forced to handle a large number of take down notices on its YouTube video-sharing platform. The announcement followed a round of funding in which US$60 million was raised, resulting in a $700 million valuation. SoundCloud announced in January 2014 that it had commenced licensing negotiations with major music companies to address the matter of unauthorized, copyrighted material regularly appearing on the platform. In July 2013, SoundCloud had 40 million registered users and new users were joining at 20 million per month. However, the project never moved forward because SoundCloud was unable to accommodate licensed music due to a lack of necessary arrangements with music labels. In March 2014, Twitter announced it would partner with SoundCloud in developing its first integrated music app. In May 2012, it was announced that SoundCloud had 15 million users, and site usage was increasing by 1.5 million users per month. On 15 June 2011, SoundCloud reported five million registered users and investments from Ashton Kutcher and Guy Oseary's A-Grade Fund, and on 23 January 2012, it reported 10 million registered users. In January 2011, it was reported that SoundCloud had raised US$10 million Series B funding from Union Square Ventures and Index Ventures. In May 2010, SoundCloud announced it had one million users. In April 2009, SoundCloud received €2.5 million Series A funding from Doughty Hanson Technology Ventures. ![]() According to Wired magazine, soon after its inception, SoundCloud began to challenge the dominance of Myspace as a platform for musicians to distribute their music. It was originally intended to allow musicians to collaborate by facilitating the sharing and discussion of recordings, but later transformed into a publishing tool for music distribution. SoundCloud was established in Berlin on August 27, 2007, by Swedish sound designer Alexander Ljung and Swedish electronic musician Eric Wahlforss, and the website was launched on October 17, 2008.
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